Privacy Policy

Introduction

Conversera Technologies ("Conversera", "we", "us") provides an AI-powered conversational commerce platform for businesses operating on WhatsApp and Instagram. This Privacy Policy explains how we collect, use, store, and protect personal data in connection with our services.

Who This Policy Covers

This policy applies to merchants and businesses ("Merchants") who use the Conversera platform, and to end customers ("Customers") who interact with Merchants through Conversera-powered conversations.

Role of Conversera

Conversera processes Customer data to operate and deliver its services to Merchants, including managing conversations, generating responses, and facilitating transactions.

Merchants control their relationship with Customers and provide business inputs such as products, policies, and preferences. Conversera operates the platform and determines how data is processed technically within the system to deliver its services.

For Customer data processed through the platform, Conversera acts as a data processor on behalf of Merchants.

Conversera also uses aggregated and anonymized data to improve platform performance and AI capabilities. This data cannot be used to identify individual users or Customers.

Legal Basis for Processing

We process personal data based on:

• Contractual necessity (to provide services to Merchants)
• Legitimate interests (platform improvement, security, fraud prevention)
• Compliance with legal obligations

Merchants are responsible for establishing their own legal basis for processing Customer data.

Data We Collect

• Business name, contact information, and account credentials
• WhatsApp Business Account (WABA) details
• Product catalog and inventory data
• Order and transaction data
• Conversation configuration and settings

• Phone numbers and WhatsApp display names
• Message content sent to Merchant accounts
• Order inquiries, preferences, and purchase history
• Voice notes and media shared in conversations

• Device and browser information
• IP address and approximate location
• Usage logs and interaction data
• Message metadata (timestamps, delivery status)

Data Sharing

We do not sell data to third parties. We may share data with:

• Service providers and subprocessors including cloud hosting, database, and analytics providers used to operate the platform. A list of current subprocessors is available upon request.
• Meta Platforms as required to operate via the WhatsApp Business API.
• Merchants who have access to their Customers' conversation data through the Conversera platform.
• Authorities when required by applicable law or legal process.
• Successors in connection with a merger, acquisition, or sale of assets.

International Data Transfers

Data may be processed in countries outside the user's jurisdiction. We implement appropriate safeguards to ensure data protection consistent with applicable laws.

Data Retention

We retain data:

• For the duration of the Merchant relationship
• As required for legal, tax, or regulatory obligations
• For a limited period after account termination for dispute resolution and compliance purposes

Customer data is retained on behalf of Merchants and subject to their instructions.

Merchants may request deletion of their data upon account termination by contacting us at privacy@conversera.io.

Data Security

We implement industry-standard security measures including encryption in transit (TLS) and at rest, role-based access controls, and regular security monitoring and audits to protect data against unauthorized access, loss, or misuse.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Request data portability

Customers seeking to exercise rights related to their data should contact the Merchant they interacted with directly. Conversera will support Merchants in fulfilling such requests.

Cookies and Tracking

We use cookies and similar technologies to operate and improve the platform. Users can control cookie preferences through their browser settings.

Children's Data

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

WhatsApp Platform Compliance

Conversera does not access or use WhatsApp message content for purposes other than providing services to Merchants. All WhatsApp data is processed strictly on behalf of Merchants and in accordance with Meta Platforms' Terms of Service and WhatsApp Business Policy.

Changes to This Policy

We may update this policy periodically. Continued use of the platform following notification of changes constitutes acceptance. The date at the top of this policy reflects the most recent update.